Thursday, March 10, 2011
#CHIPS: "Automotive Microcontroller Aims for Zero Fatalities"
Artists rendering of vehicle using digital electronics to avoid collisions with 77 GHz radar.
The U.S. Insurance Institute for Highway Safety recently reported that one third of passenger vehicle fatalities--and one-fifth of serious injuries--can be prevented by crash-avoidance electronics. Statistics like these are prompting mandates in the U.S., Europe and Asia that are forcing car manufacturers to lower the price of collision avoidance. Specialized automotive microcontrollers--with more performance but lower prices--are needed to bring down the cost of collision avoidance from $500 and up to under $100, so that it can become standard equipment like seat belts and airbags. Look for the goal of zero fatalities to be achieved by 2020. R. Colin Johnson @NextGenLog
Full Text: http://bit.ly/NextGenLog-g3zq