#CHIPS: "Intel Aims to Beat ARM in Low-Power"

Intel already has the lion's share of the PC and servers markets, but now is aiming to conquer the mobile device market too by taking the low-power crown. Motorola recently proved its case by designing identical RAZR smartphones--one powered by Intel's Atom and one powered by and Qualcomm's Snapdragon licensed from ARM. The resulting Intel-powered smartphone had 18 percent longer battery life that the ARM-power smartphone--which Intel claims is a harbinger of a future where designers ditche ARM in favor of Atom...

Mike Bell, vice president and general manager of Intel’s Mobile and Communications Group shows the ecosystem of mobile devices running on Intel technology including Intel Atom processors running Windows 8 and Google’s Android with next-generation single, dual and quad-core Atom systems-on-chip (SoCs).
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