Innovation drives markets, but innovation without oversight can result in isomorphism, when one company's breakthrough money-maker turns out to be the downfall of whole industries, according to a leading business analyst.
Isomorphism in business is the tendency of proven strategies to spread over time, leading industries into similar practices that have been successful for others. Unfortunately, without oversight, a practice that is good for one company can be bad for an industry, in the worst case leading to "terminal isomorphism" similar to what struck the mortgage industry a few years ago.
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