#Nexus Nixed after #Google Alienates #Android Licensees

Google's Nexus One mobile phone which it sold through its website alienated its Android licensees, who had to compete against the Google-brand of Android phones, but no more. Google says it will cease and desist in direct Nexus One sales. Look for more carriers to drop the Nexus One--following Verizon Wireless and Sprint Nextel--until Google abandons the hardware business. R.C.J.


Here's how Google phrased its dropping Nexus One direct sales: We launched Nexus One in January with two goals in mind: to introduce a beacon of innovation among Android handsets, and to make it quick and easy for people to buy an Android phone...But, as with every innovation, some parts worked better than others. While the global adoption of the Android platform has exceeded our expectations, the web store has not...we'll stop selling handsets via the web store, and will instead use it as an online store window to showcase a variety of Android phones available globally. Innovation requires constant iteration. We believe that the changes we're announcing today will help get more phones to more people quicker, which is good for the entire Android ecosystem: users, partners and also Google.
Full Text: http://bit.ly/NextGenLog-9KaR