Pay #TV Regains Recession Losses, Gaining 7 Percent in 2010

People were turning their cable off, or at least downgrading to lower prices packages, in droves after the recession hit, but now they are coming back. Look for cable TV to prosper alongside IPTV and other pay models over the next few years. R.C.J.


Here is what ABI says about its own prediction: Pay TV market growth slowed in 2009 due to the recession. However, 2010 is expected to be a better year as operators have been signing up new subscribers, and existing subscribers are migrating to premium channels and advanced services...pay TV revenue will net more than $312 billion for cable and telecom carriers in 2010...among the different pay TV platforms, telco TV service revenue is growing the fastest as broadband penetration and Internet speeds ramp up. For example, Deutsche Telekom’s IPTV subscriber base essentially doubled within a year, to one million. As fiber broadband deployment expands its footprint, operators will have the opportunity to offer High Definition IPTV that should help to boost ARPU and service revenue. ABI Research anticipates that telco TV service revenue will top $17 billion in 2010.
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