
Artists rendering of vehicle using digital electronics to avoid collisions with 77 GHz radar.
The U.S. Insurance Institute for Highway Safety recently reported that one third of passenger vehicle fatalities--and one-fifth of serious injuries--can be prevented by crash-avoidance electronics. Statistics like these are prompting mandates in the U.S., Europe and Asia that are forcing car manufacturers to lower the price of collision avoidance. Specialized automotive microcontrollers--with more performance but lower prices--are needed to bring down the cost of collision avoidance from $500 and up to under $100, so that it can become standard equipment like seat belts and airbags. Look for the goal of zero fatalities to be achieved by 2020. R. Colin Johnson @NextGenLog
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