Business analytics is not what many think of when ordering pizza, unless perhaps when using Papa Gino's mobile app to take advantage of personalized special offers, ready in 30 minutes. Papa Gino's, a New England pizza chain, has boosted its average order total while simultaneously upping the frequency of orders per customer by turning to real-time analytics. The analytics effort was done through a collaborative venture with QueBIT Consulting, a business partner of IBM.
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