#ENERGY: "Boosting efficiency may require 'cool factor'"

The Smart Energy Panel at the Freescale Technology Forum held here last week addressed the issue of smarter energy efficiency by asking its panelists to expound on the question: What is the biggest hurdle to action?


Smart Energy experts consisted of (from left): moderator Freescale's own senior vice president, Henri Richard, professor Brewster McCracken executive director of The Pecan Street Project, founder of KLD Energy Technologies, Christen Okonsky, Duke Energy director of advanced consumer technology Mike Rowand, and Jun Shimada, president and CEO of ThinkEco Inc.
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