Tuesday, October 30, 2012

#MARKETING: "Smartphone/Tablet Convergence at Apple/Google/Microsoft"

Unless you check carefully, its starting to be hard to tell whether you are on Apple's, Google's or Microsoft's websites, now that each has embraced the post-PC era with smartphones and tablets which all look pretty much alike: R. Colin Johnson

Google's new smartphone, mini-tablet, full-size tablet line-up pictured here (made by LG, Asustek and Samsung, respectively) is hard to distinguish from Apple's iPhone, iPad Mini and iPad full-size (all made by Foxconn). All Google needs now is a music-player, like the iPod, and the similarities would be nearly indistinguishable. (Oh, and don't forget how Google Play is modeled on iTunes!)

Here is what Google says about its latest iPad lookalike: With a dazzling 2560-by-1600 high-resolution display and powerful graphics processor, Nexus 10 places you right inside the action with picture-perfect performance. Over 4-million pixels in your hands means that text is sharper, HD movies are more vivid and photos look as clear as the day you took them.

All your favorite Google Play content looks great on Nexus 10. Magazines come alive with rich images and razor sharp text. With movies and TV available in full 1080p, you’ll always have the best seat in the house. Nexus 10 was made to share. Just turn on your tablet and tap your photo to sign in and get access to your own private homescreen, apps, email, photos, storage, and more.

Personalizing your homescreen is easy. Choose your own wallpaper, add your favorite apps and games from Google Play, create folders, and arrange beautiful new widgets just the way you like them -- it’s as easy as drag-and-drop.
Video chat with Google+ Hangouts.

Nexus 10 lets you video chat with up to nine friends at once with Google+ Hangouts, and with a 1.9 megapixel front facing camera and microphone noise-cancellation, you’ll always come through loud and clear.

Updated to bring you the web in HD, Chrome is now better than ever on Nexus 10. Advanced MIMO WiFi and accelerated page loading give you web browsing speeds up to 4x faster* than normal WiFi.

View, edit and share your photos on Nexus 10. The ultra high-resolution display lets you relive each moment in stunning detail, while powerful new editing tools make it easy to touch up your best shots before sharing them with friends and family with just a few taps.
Further Reading