In the future, embedded processors with on-chip sensors will dominate the IC business, according to Lisa Su, chief technology officer at Freescale Semiconductor Inc. (Austin, Texas).
While embedded processors already outnumber those in personal computers today, by 2015 that trend will have redefined the semiconductor industry — away from PC-oriented chip makers [Intel] toward embedded solution providers like Freescale, said Su in her keynote to the Freescale Technology Forum (June 16-19, 2008). Intelligent embedded processing will not be defined by engineering achievements like faster, smaller chips, but by changes in the way people live their lives, said Su. Embedded processing is "being embraced today by almost every segment of society — from children to the eldery."
Text: http://www.eetimes.com/showArticle.jhtml?articleID=208700500
