Freescale Semiconductor will go gunning for Texas Instruments today at the Embedded Systems Conference convenes in San Jose, Calif. Look for Freescale to aim for TI's heartland--its DSP offerings--in 2010 and beyond. R.C.J.
Freescale claims its new high-end digital-signal processors, based on the SC3850 StarCore DSP core, offer twice the performance, for about half the price, of similar TI DSPs. TI has long been the king of the hill in DSPs, but Freescale has made a point of aggressively expanding its own technology in an attempt to unseat its rival. Freescale's new MSC825x family is the first to reach the 45-nanometer process node, allowing the lower price, plus the line reportedly adds both performance and features, such as a second serial port, that TI's DSPs lack.
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