Here is what DisplaySearch says about 3D: The 3D display market is set to grow from 50.8 million units and $13.2 billion in revenue in 2011 to 226 million units and $67 billion in revenue in 2019 worldwide, according to the NPD DisplaySearch 3D Display Technology and Market Forecast Report. 3D TVs contribute heavily to this projection and create the largest revenue stream with anticipated growth from 25 million units in 2011 to approximately 180 million units in 2019.
As 3D TV shipments increase, so will household penetration of the devices. NPD DisplaySearch forecasts 3D-ready TV penetration to increase from 10% to more than 50% by 2019 worldwide, but actual usage of 3D may not move as quickly.
“Our research shows that even though consumers own these 3D-ready TV devices, they haven’t viewed a significant amount of content on them,” noted Colegrove. “Before broader adoption can be expected, there is still a need for more 3D content and a smoother set-up process for 3D TV.”
Evolving Auto-Stereoscopic (Glasses-Free) Technologies
The success of portable game devices with 3D displays, such as the Nintendo 3DS, has shown that auto-stereoscopic 3D (in which the 3D effect is created by the display and does not require glasses to see) is ready for use in commercial products. Moving forward, NPD DisplaySearch forecasts an increased penetration of auto-stereoscopic 3D in mobile phones and DSC/camcorders over the next few years.
Glasses will be necessary for many 3D applications such as TVs and monitors for many years to come due to the limitations and high price of auto-stereoscopic technologies for large displays. However, NPD DisplaySearch expects to see auto-stereoscopic 3D tablet PCs in the market in 2013 (LG Electronics previously produced an anaglyph 3D tablet that required red/blue glasses). In addition, auto-stereoscopic 3D has begun to be used in public displays as a method of gaining attention.
The NPD DisplaySearch 3D Display Technology and Market Forecast Report includes a comprehensive analysis of stereoscopic 3D display technologies and market forecasts through 2019. The report profiles more than 180 3D display-related companies, with a breakdown by technology for the 3D display and the supply chain. 3D image creation and processing, human factors, content delivery and standardization are also discussed in the report.
Further Reading
