Tuesday, September 25, 2012

#MARKETS: "Internet Tide Raises All Boats--Even Cable"

The demise of cable and satellite TV may have been myth--at least on a global basis--as recent trends indicate that the rising tide of Internet TV watching in the U.S. is being accompanied by more pay TV watching worldwide: R. Colin Johnson

Here is what ABI Research says about IP-TV's affect on Pay-TV: Despite Growing Shift to Internet TV Services, the global pay-TV market continues to grow. Despite a decline in the North America pay-TV market in 2012, ABI Research forecasts that global pay TV subscribers will reach 858.1 million at the end of 2012, a 5% year-on-year increment from 2011. The key growth will be driven by the Asian-Pacific market which is expected to add more than 27 million subscribers in 2012.

Cable TV operators in United States have been facing a continuous decline in pay-TV subscribers. In the first two quarters of 2012, Cable TV operators lost nearly 0.8 million subscribers, although their broadband subscriber base has continued to grow. IPTV, which has less penetration than cable or satellite in the US market, gained around 0.6 million subscribers during the same period.

ABI Research’s new market data product, “Pay-TV Subscribers” is updated quarterly and profiles global pay-TV subscription information. Detailed market trends and market forecast information for key regions and countries around the world are provided where available. These findings are part of ABI Research’s Pay TV Research Service, which includes Market Data, Insights, and Competitive Assessments.
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