Monday, September 10, 2012

#WIRELESS: "Designer Smartphones Ups LG's Image"

LG is upping the ante in smartphones by creating designer models with unique features that it hopes will lure high-end buyers: R. Colin Johnson

Here is what LG says about its upscaling efforts: Our Crystal Reflection process gives the Optimus G’s back cover the ability to display different patterns depending on the viewing angle and lighting. The intricate polarized 3D pattern, which sparkles just under the surface, looks almost jewel-like. Laser cutting adds to the clean finish, as do the metallic highlights.

The Crystal Reflection process, used for the first time on the back of LG’s new Optimus G smartphone, was developed and patented over a period of 15 months.

"Our top priority was to carry over LG’s unique design DNA and heritage to Optimus G," says the phone’s Chief Designer Sera Park. "Optimus G has many of the elements that we incorporated in the past in phones such as Chocolate, Prada and L-Series. For example, the front face of Optimus G is completely black with lines that are nearly invisible when the phone is off, an effect similar to the original LG Prada."

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