Tuesday, May 01, 2012

#MARKETS: "Tablets Replacing Netbooks, Not Laptops"

Tablets are replacing laptops for some users--I know because I have been using an iPad to file stories, create spreadsheets and presentation slides for over a year. However, according to Allied Business Intelligence Inc. (ABI Research, Oyster Bay, N.Y.) I am the exception, since most users are sticking with laptops and even planning to buy new ones in 2012: R. Colin Johnson

Here is what ABI Research says about laptops versus tablets: One in three respondents in an ongoing tracking study said they plan to purchase a laptop computer in the first half of 2012. Additionally, 16% of respondents to ABI Research’s Technology Barometer also said they plan to acquire a media tablet. Consumers expressed greater purchase intent in both computing form factors compared to the previous survey. 

Media tablets, however, are taking market away from the US netbook opportunities, which continue to see less purchase intention from consumers surveyed.  Netbooks remain a significant contributor to emerging markets, where home PC penetration remains low.

US PC desktop ownership fell, from 81% of respondents down to 75% in the latest results, while Windows PC laptop ownership climbed to 64% from 61%.  Apple laptops also continue to gain share, capturing 11% of respondents in the most recent survey, up from the previous 9%.  Amazon’s Kindle Fire, as well as other lower-priced media tablets, helped boost Android’s position, doubling its previous 3% share.  Apple meanwhile boosted its iPad position to 8% of respondents (up from 5%).

ABI Research’s two surveys, “Wave 3 US Computer Purchase Intent,” and “Wave 3 US Computer Ownership,” track consumer behavior, purchase intent, brand preferences, and devices within the digital home. 

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