#WIRELESS: "Heavy App Users Skew Mobile Marketing"

With billions of apps being downloaded by smartphone and tablet users, market researchers are spending a lot of time tracking these trends. Now Allied Business Intelligence (ABI Reseach, Oyster Bay, N.Y.) claims to have uncovered a telling statistic--namely, that just three percent of smartphone and tablet uses account for 20 percent of all paid downloads of mobile apps--just one of several surprising findings: R. Colin Johnson



Here is what ABI Research says about which users are buying the most apps: According to a US consumer survey conducted by ABI Research, about two-thirds of app users have spent money on an application on at least one occasion. Among these paying users, the mean spend was $14 per month. Behind the seemingly high average amount there are, however, some striking findings. ABI Research’s “Wave 3 US Survey Results – Mobile Applications” survey tracks these trends among US mobile consumers.
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