Blu-Ray Player Sales Double in 2010 and Rising

Blu-ray player sales are skyrocketing, predicted to top 62.5 million units next year. Look for Blu-Ray players to drop in price and to start to be built into many devices over the next few years. R.C.J.


Here is what ABI says about its own report: Worldwide Blu-ray player shipments are expected to more than double between 2009 and the end of 2010, and the numbers from ABI Research forecast continued growth next year, for a total of more than 62.5 million shipments in 2011. In North America standalone Blu-ray players are expected to reach almost 18% penetration among TV-owning households, up from just over 7% in 2009...ABI Research believes that CE device vendors can improve their chances of success in this very competitive marketplace by, on one hand, continuing efforts to educate consumers about what they can do with the latest devices, and on the other by striving to keep the user-experience as seamless and painless as possible...
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