Friday, July 16, 2010

Mobile Video Market to Top $2 Billion by 2013

As more consumers begin carrying mobile devices that can stream video, an explosion of services to fill that screen are emerging. Look for mobile video to start offering a wider variety of realtime streaming capabilities as people adopt 4G speeds beyond 2012. R.C.J.

Here is what ABI says about its own report: Revenue from mobile video services is expected to top $2 billion worldwide in 2013, according to the latest data from ABI Research. Video services included in this forecast are video telephony, video messaging, video sharing, video-on-demand, VoD downloads, and “other” video services...Video sharing will be a small portion of this revenue while video telephony, video messaging and video-on-demand will account for the lion’s share. Consumers’ appetite for mobile infotainment, sparked by the availability of 3G networks, is one of the main drivers for this market. This will only increase as MNOs move to 4G. At the same time, the proliferation of connected mobile devices means more screens in the hands of subscribers. Web 2.0 services, with their emphasis on real-time collaboration, communication and networking add fuel to the fire. A few factors, however, do have the potential to limit this growth. The lingering global recession may affect consumption patterns, especially in industrialized nations. The popularity and adoption of OTT services provide intense competition for MNO-branded mobile video services. There is still an insufficient range and variety of video-capable mobile devices. And because this industry is still in its infancy, the business models are still immature and imperfectly matched to consumers’ preferences...
Full Text: