iPad Pioneering 12.9 Million Unit Market in 2010

Market analyst iSuppi predicts that 12.9 million iPads will be shipped in 2010 and almost 50 million by 2012, one-upping ABI's forecast earlier today of 11 million touchscreen tablets in 2010. Look for the iPad to start a whole new genre of computer--touchscreen tablet--by 2012. R.C.J.


Here is what iSuppli says about its own report: Amid indications that Apple Inc. is ratcheting up its iPad production targets to meet booming demand, iSuppli Corp. is ratcheting up its shipment forecast as well. iSuppli now predicts Apple will ship 12.9 million iPads in 2010, an increase from the previous forecast issued April 2nd of 7.1 million units. Shipments will rise to 36.5 million in 2011 and 50.4 million in 2012, as presented in the attached figure...iSuppli’s original iPad forecast was by far the most aggressive outlook for the product among industry analysis and market research firms issuing outlooks at the time. iSuppli in April characterized its forecast as conservative, and noted that Apple could easily ship higher volumes. Subsequent events have shown iSuppli’s characterization to be correct...
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