Thursday, July 01, 2010

#Touchscreen Sales to Reach $14B by 2016

Touchscreens popularized by #Apple's #iPhone, #iPod and #iPad are carving out a multi-billion dollar market worldwide. Look for every major consumer electronic device to start using a touchscreen by 2012. R.C.J.

Here's what DisplaySearch says about its own study: touch screen module revenue will grow from $4.3 billion in 2009 to nearly $14 billion by 2016, a compound annual growth rate of 18%...Resistive touch is still the leading technology in terms of unit shipments, and currently 90 companies manufacture it. However, projected capacitive technology has attracted numerous suppliers, with 56 companies currently supplying it, nearly twice as many as last year. These two technologies are forecast to represent nearly 98% of touch screen unit share in 2010, and will continue to dominate unit shipments with 82% of unit shipments in 2016. The touch screen industry is extremely diverse, with over a dozen touch screen technologies. About 200 companies are pursuing these technologies, and some of them, like Elo/Tyco Electronics and 3M, manufacture several different touch technologies. In addition, some companies only produce controller ICs, such as Atmel and Cypress, while others manufacture entire modules, including the touch sensor and controller IC such as Elo/Tyco Electronics and 3M.
In-cell touch, which was commercialized in May 2009, is experiencing high growth and penetration into large size displays, is expected to take off in 2011 once the technology can achieve higher yield rates. The technology is forecast to grow to more than $600 million by 2016. On-cell projected capacitive touch, which was also commercialized in 2009, is experiencing good growth, but yield rates remain a concern and need to be closely watched to control costs. This segment is forecast to reach $1.7 billion by 2016. As DisplaySearch previously forecasted, projected capacitive shipments have increased substantially. Projected capacitive touch has been popularized by Apple’s iPhone and iPod Touch since 2007. With the iPad and iPhone 4 adopting it in 2010, DisplaySearch forecasts that projected capacitive touch will surpass resistive touch technology for the first time to become the leading touch technology on a revenue basis...
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