Tuesday, July 20, 2010

#Touchscreen #Tablets Selling 3X Forecast, 11 million in 2010

The touchscreen tablet craze has boosted iPad and lookalike sales by three times, according to ABI Research which revised its forecast upwards to 11 million in 2010. Look for dozen iPad copy-cats by Christmas and two dozen more in 2011. R.C.J.

Here's what ABI says about its own forecast: When ABI Research first examined the media tablet market, neither Apple’s iPad nor any other multinational-branded tablet had been released. Six months later, the firm has revisited its forecasts, almost tripling the original estimate to reach about 11 million tablets expected to ship by the end of 2010. Its long-term estimates, however, remain basically unchanged...the media tablet segment is still far short of a “mass market” and that a market size justifying that term probably won’t be reached before 2013. Much depends on Apple’s distribution reach, which is still quite limited, and the relative success of its eventual competitors. A number of competing tablets were to have been launched by now, but the global recession, implemention of the most suitable operating system, and the challenge of matching the iPad’s user experience have all caused delays...
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