Monday, July 26, 2010

Remote Control Buys on #QVC with App by #Ensequence

Soon you will be able to buy stuff from your easy chair on QVC using nothing more than your remote control, thanks to an app being developed for it by Ensequence. Look for one-click buying for Comcast impulse shoppers by next year. RColinJohnson @NextGenLog

Here is what Ensequence says about its deal with QVC: Ensequence, the interactive TV company, today announced that QVC, one of the world’s largest multimedia retailers, has selected the Ensequence Managed Services Group and the Ensequence iTV Manager Programmer Edition to deliver its customers an interactive TV remote control shopping experience...Interactive TV from Ensequence will provide QVC the opportunity to offer a selection of products for viewing and purchase across cable set-top boxes. In addition, using the Ensequence iTV Manager Dynamic Data module, QVC will have the ability to change its “shop window” to suit the products available along with multi-product display capabilities. Product details will also be able to be quickly updated, modified and synchronized to video content on a daily or even hourly basis...
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